| Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes |  | Author: Perry Marshall
Publisher: Entrepreneur Press
Category: Book
List Price: £15.99
Buy New: £12.56
as of 8/9/2010 21:31 BST details
You Save: £3.43 (21%)
New (10) Used (11) from £5.95
Seller: boffinbooks
Rating:  11 reviews
Sales Rank: 232,277
Media: Paperback
Edition: illustrated edition
Pages: 304
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 8.9 x 7.4 x 0.7
ISBN: 1599180308
Dewey Decimal Number: 659.144
EAN: 9781599180304
ASIN: 1599180308
Publication Date: December 1, 2006
Availability: Usually dispatched within 1-2 business days
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Showing reviews 1-5 of 11
 Essential Reading For Anyone Who Has A Website February 5, 2007
Peter Lisney (Telford, Shropshire, UK)
31 out of 31 found this review helpful
I came across this little gold mine of information while listening to Perry Marshall on a podcast. In the online marketing world Perry is considered to be the King of Adwords. If this were one of his e-books he would have charged over a hundred pounds. The good news for me and you is that he wants to build some credibility offline and one of the best ways to do that is to sell real book store books - not just downloads.
A big surpise (and added bonus) are the extra chapters on subjects like writing effective web copy and email marketing.
I ran my first AdWords campaign about 4 years ago and I thought I had a good idea of how it all worked - how wrong could I have been. It's an easy way to blow your credit card limit in just a few days if you do it wrong. Perry has given me some ideas I had just never considered.
For just over a tenner this book is a bargain and should pay for itself a 1,000 times over.
The Bible to Google Adwords! April 12, 2007
Q. Hunter
16 out of 16 found this review helpful
This book really is packed with lots of useful tips to help you run a successful Google Adwords campaign. As a professional internet marketing company we use a lot of these techniques ourselves on our client's accounts. It is very easy to waste money on Adwords if you are not careful (unfortunately we see a lot of clients who have). This book will pay for itself many times over if you read it carefully and apply his methods. The book is also written in a very accessible format so it is easy to understand if you are new to Adwords or a seasoned professional.
Perry more than tripled my sales! November 12, 2007
Goutham Bhadri (North Brunswick, NJ)
10 out of 10 found this review helpful
I thought advertising on Google was easy until I read this! This book is packed with so much information, tips and useful resources that I tweaked one of my online businesses using some of these strategies (results below):
- Peel and Stick: creating a new campaign for different sets of keywords appealing to different sets of searchers.
- Using Negative keywords and exact matches, to improve your relevance, click through rate, your average position and reduce your cost per click.
- Split-testing, making sure you are always testing out which ad is better for your campaign by battling two against each other and testing their performance.
- Writing an effective ad- by promoting benefits first and features second.
They appear straightforward, but only once you know them! Since implementing his strategies, I've managed to get click through rates of over 10% (unheard of in this industry!) and an average position of 1-3 for some popular search terms.
And its helped improve my conversions over 25x and triple my sales.
It's easy to see why Perry Marshall is the king of adwords and is well-renowned around the world. New and experienced Adwords users should buy this book. Just one of his tips can make a huge difference to your bottom line.
Good book October 5, 2009
Rpt Ltd
0 out of 6 found this review helpful
I haven't had a chance to rad yet - but looks like it willa answer a few of my questions.
Good at the price December 12, 2008
R. Dewing (Hampshire UK)
2 out of 2 found this review helpful
This book is good value as a basic introduction to using Adwords if you can live with the very american style in which it is written. Doesn't go into any great depth but it introduces quite a few useful concepts such as peel and stick. There is also some general guidance on marketing and advertising priciples which I found useful but which might be annoying if you already know about these areas. At the price it is a good introduction and an easy read, but you might want something with a bit more substance to it if you already have some Adwords experience. They are pushing their luck to describe it as the 'Ultimate Adwords Guide', but it is good for beginners.
Showing reviews 1-5 of 11
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