| Social Media Marketing for Dummies |  | Author: Shiv Singh
Publisher: John Wiley & Sons
Category: Book
List Price: £17.99
Buy New: £8.53
as of 9/9/2010 17:24 BST details
You Save: £9.46 (53%)
New (38) Used (7) from £8.53
Seller: UKPaperbackshop
Rating:  3 reviews
Sales Rank: 4,839
Media: Paperback
Pages: 288
Number Of Items: 1
Shipping Weight (lbs): 0.9
Dimensions (in): 9.1 x 7.3 x 0.7
ISBN: 0470289341
Dewey Decimal Number: 658
EAN: 9780470289341
ASIN: 0470289341
Publication Date: October 27, 2009
Availability: Usually dispatched within 1-2 business days
| |
| Features:
| • | New | | • | Mint Condition | | • | Dispatch same day for order received before 12 noon | | • | Guaranteed packaging | | • | No quibbles returns |
|
| Also Available In:
|
| Similar Items:
| |
| Editorial Reviews:
Product Description
Learn how easy it is for your market to get your message Nowadays, if you're not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog-even celebrities! With the popularity of social networking comes the need to learn about social media marketing.
|
| Customer Reviews:
 A great tool for marketing practitioners not just dummies December 30, 2009
Geena D
16 out of 17 found this review helpful
When I ordered this book I was slightly concerned that it might not be suitable for someone who'd been practising marketing professionally for many years but I was completely wrong. This has proved my most useful reading on the topic so far, particularly in terms of identifying the opportunities for my business and putting together a plan. Each chapter is packed with ideas for approaching each phase of your social media plan and there are loads of web resources referenced for collating research and monitoring customer/prospect behaviour online. I was reading a chapter a day (about 30 mins), highlighting content I thought could be relevant and actions I wanted to take. Once I'd finished the book (couple of weeks), I went back to the pages I'd highlighted and realised I'd pretty much got the basis of my plan right there. I'd definitely recommend this book to any offline marketing practitioners that need to get up to speed quickly with social media.
 Quite a good overview March 17, 2010
Hollypopple (Cornwall, UK)
3 out of 3 found this review helpful
I bought this book to find out more about whether social media marketing could benefit my work and business. It was quite good with lots of comprehensive information. The book could be improved in the following ways:
- It mentions a LOT of different online tools but very rarely says whether they are free or what they cost.
- There's quite a lot of duplication, with some advice being given in several different chapters.
- I would have liked more advice on how to cut through all the hype that surrounds social media marketing in order to make an informed decision on whether it is a good opportunity for a particular business or campaign.
It was a useful book but I gained less practical knowledge from it than I expected.
For the Advanced user May 20, 2010
Wendy Jones (Southampton, England)
2 out of 2 found this review helpful
This is an extremely comprehensive book and I would therefore say it is aimed at the intermediatte to advanced user. In order to use it fully I would say that you need a sound grasp of marketing and the language and tools used within marketing. As someone new to both marketing and the use of social media within this I found some of it somewhat confusing. Saying that, I also found a lot about this book which was extremely useful. Having read it I now feel that I am more ready to use social media as a marketing tool, and will use many of the ideas the book provides. I would recommend this book for those within marketing who wish to harness the power of social media to expand their customer base.
|
|
|
CERTAIN CONTENT THAT APPEARS ON THIS SITE COMES FROM AMAZON EU S.à.r.l. THIS CONTENT IS PROVIDED ‘AS IS’ AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME. Philip Gahan Website Design - Email: Philip Gahan | |
