| The Google Way: Revolutionary Management Strategies Behind Google's Success: How One Company Is Revolutionizing Management As We Know It |  | Author: Bernard Girard
Publisher: NO STARCH PRESS
Category: Book
List Price: £19.99
Buy New: £10.43
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Rating:  1 reviews
Sales Rank: 275,102
Media: Hardcover
Edition: 1
Pages: 256
Number Of Items: 1
Shipping Weight (lbs): 1.2
Dimensions (in): 9 x 6.1 x 1.3
ISBN: 1593271840
Dewey Decimal Number: 658.4012
EAN: 9781593271848
ASIN: 1593271840
Publication Date: April 3, 2009
Availability: Usually dispatched within 1-2 business days
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| Customer Reviews:
Google is an exceptional company November 15, 2009
Mariusz Skonieczny (ClassicValueInvestors . com)
1 out of 3 found this review helpful
Google is a company that revolutionized not only how we search for information on the Internet, but also how businesses advertise. The author describes Google's business model, which operates in a two-sided market. In other words, it benefits from a network effect, which occurs as more people use the service, causing the service to become more valuable. As Google has more people using its site, more advertisers want to advertise on the site.
Google's cost-per-click advertising model allowed advertisers to pay for performance. In traditional advertising, paying for performance is unheard of. The author also describes other aspects of the company such as management style, hiring philosophy, customer service, and future challenges. I highly recommend this book to anyone interested in studying a fabulous company.
- Mariusz Skonieczny, author of Why Are We So Clueless about the Stock Market? Learn how to invest your money, how to pick stocks, and how to make money in the stock market
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